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Archive for September 21st, 2010|Daily archive page

It’s The Economy, Genius.

In Economy, Politics, Television on September 21, 2010 at 8:40 am

Monday at noon, President Obama sat with John Harwood and a town hall audience for an hour at the Newseum in Washington to discuss the economy live on CNBC. Talk about stretching it out. CNBC took a rolling pin to that hour’s worth of content and spread it out over multiple dayparts. The morning preview/speculation coverage was already well underway at 9:00AM on Squawk on the Street and the screen was adorned with obligatory countdown clock to boot.

Leading up to the event, regional focus group viewing panels were asked for their opinions. Pundits pundited. Correspondents corresponded. “What do traders and bankers want to hear?” “It’s live… what if some question comes out of left field, I mean, the market is open!?” Afterwards, they did it all over again, but this time at least with clips, something to go on. And for twice as long. C’est la media.

So, what about the actual town hall? Well, it was pretty candid. On both sides. Definitely from the questioners, arguably from the president. The audience was respectful, if not deferential and admiring, but visibly shaken and frustrated by their collective lot in life.

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