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Archive for October 4th, 2011|Daily archive page

OutFront, Top-Down.

In Media, Television on October 4, 2011 at 12:44 am

I watched Erin Burnett’s debut on CNN tonight, in her new program OutFront, and have some thoughts on the first broadcast.

Unlike the world of scripted TV dramas and sitcoms, first shows don’t portend success or failure in news, or variety programs, for that matter. I remember watching the first Colbert Report and thinking it was never going to last, for instance.

OutFront conveyed a seriousness about the news of the day coupled with conversational frankness, though it’s unclear whether it (or anything) can stand out in a cable news landscape where the graphics all look so similar that it’s hard to know when one show ends and another begins. After all, to the average channel clicker, isn’t Erin Burnett just (recent CNN anchor) Campbell Brown 10 years younger?

No disrespect to Ms. Brown, but I’d argue no. Burnett has proven she has chops in interviews with CEOs and guts in travels to hotspots around the globe, including Cairo’s Tahrir Square earlier this year.

I’m a longtime fan of Erin’s from her work at CNBC, chiefly on Squawk on the Street (where I know her former producer) and Street Signs. She could also hold her own on Meet the Press. Read the rest of this entry »