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Archive for January 8th, 2010|Daily archive page

Peacockeyed.

In Media on January 8, 2010 at 2:06 am

Through vague messages and a dubious PR job, news broke yesterday afternoon that NBC is planning to reinstate Jay Leno in his old slot. This is a bad idea.

The proposal appears to be to re-insert Leno at 11:35 right after the local news, but just for a half-hour, after which the current lineup would take over, starting at 12:05 with Conan O’Brien’s current Tonight Show running for an hour. Jimmy Fallon has got to be thinking, “How am I going to think of new ways not to be funny even later at night?” I’d rather watch Carson Daly.

NBC affiliates are pushing for some kind of change because their local newscasts are not getting a good lead-in from Leno, so this is what the network has come up with. Leno’s ratings fell after a decent start, but had since leveled off. Um, moving Leno from one side of the news to the other doesn’t sound like it’s going to fix a ratings problem.

This change is coming just as Comcast is about to take the reigns of NBC Universal. Perhaps this decision is also trickling down from them?

Either way, it’s a shortsighted, kneejerk reaction. It’s only been seven months. ABC has not given up on Jimmy Kimmel’s show in seven years (wow, that went fast) and he has gained in the ratings.

Conan’s finding his new voice. But David Letterman, in spite of, because of, or having nothing to do with his peculiar scandal, has taken his first big ratings lead in years, so the Peacock people are nervous.

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