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Archive for June 30th, 2010|Daily archive page

Snail Mail Fail.

In Advertising, Politics on June 30, 2010 at 4:37 pm

Stalling for the nosebleed-inducing climb to my walk-up apartment in schvitz-inducing heat, I check the mail, but it is not usually gratifying. During the ascent, I do often begin to thumb through the received parcels, and of course pause between the third and fourth floors to switch in my spare oxygen tank for the home stretch, to cope with the exhaustion and dense air.

Of late, I’ve taken to reading the updates and flyers from the elected (and aspiring) officials in my neighborhood with more attention. For many people, these Albany updates, Congressional newsletters, and glossy direct mail pieces are the most political contact they have, if they do not actively seek out information about their local politicians.

Some of the pieces are useful, some are boilerplate, and some are a waste of paper and our tax cash. State Senator Liz Krueger’s Q+A on fair housing laws is something that all renters in New York should read. Mike Bloomberg’s campaign materials last fall became more overbearing than a ubiquitous ad campaign for a Twilight movie. The most recent material I received from my current representative in the House and her challenger became most interesting for what they did not say… Read the rest of this entry »